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I'm breaking down where keyword research tools are headed in 2023. My issue with ahrefs (which I love in many ways) and some of the other keyword tools like Moz, SEMRush and ubersuggest is that they calculate their keyword difficulty scored solely on backlinks, which is a major ranking factor. But... these tools put all of their eggs in the backlink basket when it comes to determining the difficulty of ranking for a keyword. Other tools such as www.marketmuse.com/ and topicranker.com/ look at other factors including topical authority, content clusters, page load speeds, and readability among other ranking factors. When doing keyword research the three most important factors to me are: 1. Is it a valuable keyword for my business 2. Does it have a good volume (worth making content for) 3. How hard will it be to rank for the keyword So the issue I have with ahrefs is that your ability to rank for a keyword goes far beyond just backlinks. It doesn't account for the topical authority of your website (MarketMuse) or the competition's weaknesses (TopicRanker).
