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Ahrefs vs Semrush — a quick guide to deciding between them. VIDEO TRANSCRIPT: So how do you decide between Ahrefs and Semrush? Well, when it comes to the pair’s most affordable plans, Semrush wins — its entry level ‘Pro’ plan is considerably more generous than the similarly-priced Ahrefs ‘Lite’ one, both in terms of the data it lets you access and the quantity of features it provides. Semrush is also the better choice if you intend to do PPC research or content marketing — it provides you with a lot more features for doing both than Ahrefs. But if you need to track a large number of websites, Ahrefs can be the better bet, because it lets you work with an unlimited number of verified domains. It also provides you with unlimited access to its data on its more expensive plans, while Semrush applies reporting limits across all its pricing tiers.