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In this video, we discuss the different ways that Ahrefs and Semrush display keyword difficulty scores. VIDEO TRANSCRIPT: SEO tools let you know how hard it will be to rank for a particular phrase by giving you a keyword difficulty score. The higher the score, the harder it will be to rank highly in search for that keyword. However, the keyword difficulty scores provided by most SEO solutions, including Ahrefs, are rather generic in nature — they don’t take account of how strong your domain is, or what its authority on a particular topic is. These are two aspects of a site that can really affect your chances of ranking for a particular query. Semrush does things differently here, because it lets you enter your domain and factors these two things in to give you a personalized keyword difficulty score. This personalized score more accurately reflects your chances of ranking for a particular keyword, and lets you hone in on the best phrases to target in a quicker, more efficient way. Search ‘Style Factory Ahrefs vs Semrush’ to view our full comparison.
