3 Link Building Strategies to Get Backlinks - 3.2. SEO Course by Ahrefs

In lesson 3.2 of our SEO basics course, you’ll learn three link building strategies.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Link Building Tutorials (Step-By-Step) ► www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
Link Building for Beginners: Complete Guide to Get Backlinks in 2020 ► www.youtube.com/watch?v=C5ddo63kHHI
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A strategy is high-level. It outlines the scope of the plans. Tactics are more micro and often focused around smaller steps.
When it comes to link building, there are 3 main strategies to get backlinks.
The first method is to create backlinks. Creating backlinks means manually add links on one domain back to yours.
Is this strategy useful from an SEO and ranking perspective? You’ll find out in the video.
The second method is to buy backlinks. And buying backlinks is exactly as it sounds. You pay webmasters or authors a fee, and in return, they’ll link back to a page on your site.
Should you use this strategy? You’ll find out in the video.
The final way to get backlinks is to earn them. And there are 3 common ways you can do this:
► Email outreach
► Becoming a source
► Organically
You’ll learn more about each tactic in the video.
Timestamps
0:09 The difference between a strategy and a tactic
0:49 #1 Create backlinks
1:14 #2 Buy links (not recommended)
2:10 #3 Earn links
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