How to do Blogger Outreach for Backlinks - 3.5. SEO Course by Ahrefs

  • In lesson 3.5 of our SEO basics course, you’ll learn how to write great outreach emails.
    Additional SEO Resources
    [Playlist] SEO Course for Beginners (by Ahrefs) ►
    Link Building Tutorials (Step-By-Step) ►
    How to Find Someone’s Email Address (in Seconds) ►
    How to Write Outreach Emails (That Won’t Get Ignored) ►
    Link Building Case Study (SEO Stats Post) ►
    [Tool] Hunter ►
    The primary objective of blogger outreach is to convince people with large, targeted audiences to talk about you. And from the perspective of an SEO, you want them to link to your website.
    But outreach doesn’t mean broadcasting. It doesn’t mean you should be sending every single person the exact same email like you would through email marketing.
    Generally speaking, there are two approaches to blogger outreach:
    ► Shotgun approach
    ► Sniper approach
    You’ll learn what both approaches mean and which one we recommend in the video.
    Before you send an email, you need to know who to contact and how to find their email addresses. In general, you’ll want to contact the author of the post if they work for the website.
    How do you find their contact information? You’ll learn how in the video.
    If you’ve done the work prior to this module, aka chosen one of the 3 tactics I outlined, created a list of prospects, vetted your list, and found some email addresses, then it’s time to write the pitch.
    There are 5 main parts to a typical outreach email:
    ► Subject line
    ► Introduction
    ► Qualification and justification
    ► Pitch
    ► One-liner to keep the conversation rolling
    You’ll learn how each part of the outreach email works. You’ll also learn how to write a good outreach email in the process.
    0:28 The primary objective of blogger outreach
    3:13 Approaches to blogger outreach
    3:54 Who you should be contacting
    4:40 How to find the email address
    5:42 Craft a catchy subject line
    6:30 Write an introduction
    7:08 Qualification and justification
    8:53 Craft your pitch with a value proposition
    10:08 Continue the conversation
    #bloggeroutreach #linkbuilding #seo
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