How to do Blogger Outreach for Backlinks - 3.5. SEO Course by Ahrefs

In lesson 3.5 of our SEO basics course, you’ll learn how to write great outreach emails.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Link Building Tutorials (Step-By-Step) ► www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
How to Find Someone’s Email Address (in Seconds) ► www.youtube.com/watch?v=HA5tLHG80js
How to Write Outreach Emails (That Won’t Get Ignored) ► www.youtube.com/watch?v=nAIWG8883uo
Link Building Case Study (SEO Stats Post) ► www.youtube.com/playlist?list=PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y
[Tool] Hunter ► hunter.io/
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The primary objective of blogger outreach is to convince people with large, targeted audiences to talk about you. And from the perspective of an SEO, you want them to link to your website.
But outreach doesn’t mean broadcasting. It doesn’t mean you should be sending every single person the exact same email like you would through email marketing.
Generally speaking, there are two approaches to blogger outreach:
► Shotgun approach
► Sniper approach
You’ll learn what both approaches mean and which one we recommend in the video.
Before you send an email, you need to know who to contact and how to find their email addresses. In general, you’ll want to contact the author of the post if they work for the website.
How do you find their contact information? You’ll learn how in the video.
If you’ve done the work prior to this module, aka chosen one of the 3 tactics I outlined, created a list of prospects, vetted your list, and found some email addresses, then it’s time to write the pitch.
There are 5 main parts to a typical outreach email:
► Subject line
► Introduction
► Qualification and justification
► Pitch
► One-liner to keep the conversation rolling
You’ll learn how each part of the outreach email works. You’ll also learn how to write a good outreach email in the process.
Timestamps
0:28 The primary objective of blogger outreach
3:13 Approaches to blogger outreach
3:54 Who you should be contacting
4:40 How to find the email address
5:42 Craft a catchy subject line
6:30 Write an introduction
7:08 Qualification and justification
8:53 Craft your pitch with a value proposition
10:08 Continue the conversation
#bloggeroutreach #linkbuilding #seo
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