On-Page SEO Pt 2: How to Optimize a Page for a Keyword - 2.2. SEO Course by Ahrefs

In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
On Page SEO Checklist for Higher Google Rankings ► www.youtube.com/watch?v=gDYjjkvtOVo
Content Writing for SEO: How to Create Content that Ranks in Google ► www.youtube.com/watch?v=8BdZ0dUu7VQ
How to Use Internal Links to Rank Higher in Google ► www.youtube.com/watch?v=3tbDkc3k48E
[Tool] Keywords Explorer ►ahrefs.com/keywords-explorer
[Tool] SERP Checker ► ahrefs.com/serp-checker
[Tool] Content Gap ► ahrefs.com/content-gap
[Tool] Hemingway App ► www.hemingwayapp.com/
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With on-page SEO, there are two main things we need to cover.
The first is to ensure that your page satisfies search intent.
You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.
The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.
You’ll learn how to research your competitors’ content in the video.
Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:
► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability
We’ll go through each point in more detail in the video.
Timestamps
1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability
#onpageseo #seo #ahrefs
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