Keyword Research Tutorial: From Start to Finish

  • In this tutorial, you'll learn how to do keyword research that drives more organic traffic AND conversions.
    Additional Keyword Research Resources
    How to Choose Long Tail Keywords For Explosive Search Traffic ►
    How to Rank on Google for THOUSANDS of Keywords (With One Page) - Data Study ►
    Complete Series on Doing Effective Keyword Research ►
    In this keyword research tutorial, Sam Oh goes through a step-by-step process to research keywords and map them to the buyer's journey.
    You'll learn both basic and advanced keyword research tips to attract customers in every stage of their buying journey. Best of all, it's broken down as a step-by-step process.
    First, you'll learn the four types of keyword categories, what they are, and how they fit into the sales conversion cycle.
    Then we'll get straight into generating keyword ideas.
    The keyword research tool used in the tutorial is Ahrefs' Keywords Explorer. You'll learn how to generate millions of keyword ideas and narrow them down into focused groups that target buyers based on search intent.
    The next step is to analyze the top 10 Google search results for your target keyword. This will give you information on things like content format, search intent, and context of a topic.
    Using the top 10 search results, you can also analyze how hard it will be to rank on Google for your target keyword. Sam goes over analyzing 3 metrics and finding a balance between referring domains, Domain Rating, and topical relevance.
    Finally, you'll learn an effective way to find topics that are driving organic traffic to your competitors' websites.
    Using this data, you can find low-competition topics as well as high traffic opportunities.
    1:03 Generate keyword ideas
    3:20 Determine search intent for a keyword
    6:19 Analyze Google's Top 10 search results
    7:21 Measure ranking difficulty
    8:07 Analyze topical relevance
    8:56 Reverse-engineer competitors' traffic generating pages
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    Category : Ahrefs


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